Judging the sales pitch: #mediafail

Queen Victoria

MemeLegislationAs I mentioned last week, I am researching political narrative by investigating the words that come out of politicians’ mouths and are written in press releases by their spin doctors. This research is in the field of political communications. And what has occurred to me through this research is that just about every political journalist in Australia is also interested in political communication. But the problem is, that’s all they’re interested in. The wrapper on the shiny policy launch. The sales pitch for the budget. The salesman for the new policy car. Of course I find any discussion of political communication fascinating and often worthy of a citation in a paper. But that’s just me. The rest of the community doesn’t need to hear about the success of the policy spin job. They care about the actual policy. The thing in the wrapper. The car the salesman is trying to…

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