Caveat Emptor: Does advertising contribute to our indifference to things that can hurt us?

Gods of Advertising

fear02

What are you scared of?

In Eula Biss’s new book, On Immunity: An Innoculation she writes about fears, rational and otherwise, associated with vaccinating ourselves against terrible diseases. It’s a good read, a lot more interesting and scary than you might think. However, it was a tangential paragraph about fear in general that I bookmarked for later consideration:

“We do not tend to be afraid of the things that are most likely going to harm us. We drive around in cars, a lot. We drink alcohol, we ride bicycles, we sit too much. And we harbor anxieties about things that, statistically speaking, pose us little danger. We fear sharks, while mosquitos are, in terms of sheer numbers of lives lost, probably the most dangerous creatures on earth.”

Biss provides more context as well as fascinating quotes around the topic but you get the idea. We are scared of remarkable things…

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